History

Genrand has been informally, and on a small scale, involved in financing related matters for the past few years. The increasingly strained relationship between banks and their clients was identified as being a niche market into which Genrand could move as applicants could not obtain the required facilities and/or help from their banks.

We started with only one product offering, being property related Bridging Finance. Through our affiliation with BFASA (since February 2008) we were introduced to various large role players in the industry who offered us established and large monetary facilities into which we could tap. This brought a whole new dimension to our company as we initially did bridging from own and borrowed funds.

As time lapsed our product offerings increased, and we can now offer clients various products to satisfy their needs, including structured finance with underlying property.

We started to receive applications from various areas nationally which led to the need to have a national footprint in the market. This lead to the launch of our Franchising activities, in June 2008. Since then we have sold 29 areas nationally, which far exceeded our projections and now provides us with a large footprint nationally. Our franchises are independently owned and operated by the individual Franchisees.

What sets us apart is our strategic and innovative approach to financing and our understanding of the importance of practical and cost-effective financing for the individual and company.

People

At Genrand we perform as a team to ensure that every project is accomplished with the optimum efficiency and originality as we are often mandated by small companies and large corporations. Our professional team consists of skilled individuals with backgrounds in finance and law (local and international), with years of corporate experience.
Summary of Directors

F. J. Taljaard

Fred is a dynamic role player in the field of Bridging Finance and is one of seven Directors of BFASA (Bridging and Finance Association of South Africa). He was recently elected as the chairman of the BFASA Board. He holds a B Comm in Business Management from the University of Stellenbosch, and thereafter accepted a scholarship, jointly sponsored by Stellenbosch University and the European Business School, to further his business studies at the European Business School in Frankfurt, Germany, where he pursued Business Management (M Sc), majoring in: Specialization Real Estate, Specialization Corporate Finance and National and International Partners and Corporation law.
 

S. E. Van der Sandt

Sonja has more than 15 years experience in the management of large organizations. She has presented numerous papers at national and international level, and also served as director (the first South African to do so) on the World Council for Renal Care. Sonja has been involved in politics on provincial and national level, and also served on a National Heritage Board, as a ministerial appointment.